Building a tea brand beyond the cup.

CHAISA

Building a tea brand beyond the cup.

Challenge

Tea is one of India’s most crowded categories.

Chaisa needed to become more than another café/tea brand.

What we did

Brand Strategy
Positioning · Audience · Brand Narrative

Identity
Packaging · Visual Language · Collateral

Creative
Campaigns · Photography · Film · Social

Growth
Digital · Social Media · Events · Wedding Experiences

The result

Then actual numbers:

150% increase in reach
15+ cities
50+ campaigns
250+ events
10x community growth

From a cup of tea to a brand people remember.

Building something ambitious?

Let’s talk.